Norwegian Metalhead Proves Skincare Ads Aren't 'Just for Ladies'

Skin care has been the domain of women for far too long. At least it looks that way in most stereotypical ads. Skincare needs a new face – and it’s long overdue.

That’s why creative agency POL & Norwegian pharmacy chain VitusApotek are bringing out another one of their clients. Because taking care of your skin has nothing to do with gender or age. It's not about staying young or looking different. It's about taking care of yourself and staying healthy.