Narrative Redefines Co-Creating Buzz with Innovative Board of Influence
Narrative, a trailblazer in influencer and experiential marketing, proudly introduces its Board of Influence and 2024 Creator Survey. This reinforces its role as We Are Social’s buzz-building wing, continuing its legacy of co-creating engaging campaigns and setting industry trends since 2009.
Specialising in fostering strategic collaborations among creators, celebrities, and brands, Narrative orchestrates cultural moments and drives impressive consumer engagement. Leveraging the team’s deep talent relationships and advanced tech, including AI, Narrative ensures its campaigns hack attention, resonate with target audiences, and deliver meaningful, measurable results.
This marks a pivotal moment in Narrative’s 14-year journey of growth and expansion, reaffirming its dedication to shaping culture through ground breaking creator-driven concepts, immersive experiences and event PR. As the buzz-building wing of We Are Social in the US, Narrative excels in celebrity co-creation, having collaborated with icons such as Travis Scott, BTS, Mariah Carey, The Kardashians, and Jason Sudeikis. Narrative’s global impact is undeniable, with campaigns like McDonald’s Famous Orders and Messi’s Miami debut leaving an indelible mark. Renowned for innovation, Narrative continually raises the bar in creative excellence and audience engagement.
Building on the synergy from its merger with We Are Social in 2023, Narrative is enhancing its collective capabilities, with a sharper focus on influencer and experiential marketing. This evolution includes the introduction of the carefully curated Board of Influence.
The Board of Influence (BOI) is a cornerstone resource for Narrative’s clients, offering invaluable insights into target audiences through a diverse panel of influencers and creators at an annual forum. These thought leaders provide qualitative perspectives, addressing crucial questions within their respective subcultures.
“As a member of Narrative’s Board of Influence, I’m excited to collaborate with them to deliver genuine insights and solutions for their client partners.” says Shan Rizwan, a NYC-based digital creator and BOI member. Emily Uribe, lifestyle and media creator, and fellow BOI member, adds, “This initiative empowers creators and ensures that campaigns are both authentic and impactful, resonating deeply with target audiences.”
To lay the groundwork for the BOI, Narrative partnered with NewtonX and Storyclash to conduct a survey among full-time creators to inform its operational strategies. By harnessing AI technology, Storyclash empowers Narrative to evaluate the authenticity and brand alignment of every creator. This synergy, when coupled with Narrative’s extensive experience in creator marketing, propels it towards unparalleled campaign success within the industry. Storyclash’s AI-driven efficiency streamlines planning processes, enabling the team to focus on refining other essential campaign elements.
Utilizing NewtonX’s advanced surveying capabilities, Narrative and Storyclash’s 2024 Creator Survey gained insights into creator fatigue, preferences, and desires. Key findings include:
72% of Creators champion collaborative content creation as the pinnacle of effectiveness, prioritising it over sponsored posts and product placements.
A staggering 62% of Creators crave absolute creative freedom, while 60% seek the perfect blend of detailed briefs and flexible execution, igniting their creative spark.
90% of Creators stress the pivotal role of long-term collaborations in building audience rapport, with 84% specifically citing these enduring partnerships as instrumental in fostering trust with their audience.
“We are excited to sharpen our focus on co-creation and unveil our Board of Influence, as we believe both initiatives are going to cement our position as a leader in shaping the future of Influencer Marketing.” said Stacey Heuser, chief growth officer, We Are Social + Narrative.
Amidst an evolving creator economy, Narrative pioneers innovative strategies fuelled by tech and AI, rejuvenating the influencer landscape. Armed with a nuanced understanding of prevailing challenges, the buzz-building wing is committed to crafting campaigns that revitalise both influencers and consumers, fostering authentic connections and ushering in a new era of meaningful engagement.
At Narrative, we believe creator-led ideas and experiences shape culture, and culture shapes everything else.
