Musgrave Selects DAC to Optimise Local SEO for Its Supermarkets

DAC, an international media agency specialised in performance, will collaborate with Musgrave to improve the local SEO of its 109 establishments in the Levante area. Musgrave is one of the leading companies in the region in the distribution and sale of food, beverages, and drugstore products through its supermarket brands Dialprix and Cash & Carry Dialsur. This initiative not only aims to improve the visibility and awareness of Musgrave's locations, but also conduct analysis of its main competitors based on hyper globalisation, and redirect qualified traffic to Musgrave stores. As well as fulfil the mission of maximising its reputation through the dedicated management of the reviews of all its users. 

In addition, thanks to this initiative, Musgrave wants to build a closer and more direct relationship with users by using GBP (Google Business Profile) reviews as a means of communication. This will be possible thanks to the DAC team, the use of TransparenSEE technology which is exclusive to the agency, and Musgrave's marketing team. 

The project is significant because Local SEO has an increasing influence on Google SERP (Search Engine Results Page) results. This is mainly due to the increase in searches under the criteria "near me" and the fact that reviews are one of the most important positioning factors when it comes to the ranking of brands on Google SERP. Therefore, the correct optimisation of local Google Business Profiles of business locations is an essential issue for maximising the SEO of a brand in general terms. 

Musgrave Spain noted that, "This agreement we have signed with DAC anticipates promising results for our brands. Beyond optimising the visibility and market analysis of our locations, it is a challenge to drive traffic to our establishments. In addition to working to improve our brand reputation, we are motivated to build a close and direct relationship with our audience. Xabier Novo, general manager at DAC Spain, pointed out that, "We are very happy to be part of a project of this magnitude for a leading company in its sector such as Musgrave. The SERP has become more complex, and therefore it is essential to apply a holistic vision, including Local SEO, to be relevant. Thanks to our proprietary TransparenSEE technology and DAC's team of experts, we are confident that we will be able to improve the positioning of Dialprix and Dialsur stores in a very short time".