Mullen Lintas Plugs in with Okaya Batteries as Creative Partner

Okaya Battery, one of India’s leading battery manufacturers, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments.

Commenting on the association, Arush Gupta, director, Okaya Batteries said: “We have some ambitious plans for the future and we were looking for a creative partner who could deliver impact and disruption. With Mullen Lintas' refreshing approach to strategy & creative, we look forward to creating significant market impact for Okaya with Mullen Lintas”.

Along with the Highest integrated production facility for tubular batteries in India, the brand uses exclusive technology which enables customer with extra life and longer backup at relatively low maintenance cost, compared to others in the category. By leveraging their vast product portfolio which also includes SMF battery, E-rickshaw battery and Inverter battery, Mullen Lintas will aim to attract new consumer segments and build preference for the brand via multiple communication channels.

Speaking about the win, Hari Krishnan, CEO, Mullen Lintas said: “We are thrilled to have been given the opportunity to be the creative arm for Okaya Batteries. It’s a somewhat commoditized category with trade playing a huge role in influencing the purchase decision. Our intent would be to build consideration and preference for Okaya and change the purchase decision process with our ‘Challenger’ approach.”