Motor Accident Commission of South Australia Launches Easter Road Safety Campaign via KWP!

Easter is always a dangerous time on South Australian roads, as thousands of extra people get in their cars to getaway for the long weekend. To remind these people to drive safely, KWP! Adelaide has launched a new spot which replicates a head-on collision between two cars using two Easter Eggs and recorded it in super slow motion.
 
Various cuts of the film are now running across web, mobile, television and digital out-of-home.

VIEW THE SPOT

Agency: KWP! Advertising
Creative Director: Corey Swaffer
Senior Copywriter: Corey Swaffer
Senior Art Director: Michael Gagliardi
Business Director: Tristan Glover
Account Manager: Lucy Howard
Agency Producer: Georgina Toole
Production Company: Merlin
Production Company Producer: Fiona Lanyon
Director: Richard Lanyon
Editor: Richard Lanyon
Sound Studio: Mattrixx
Sound Engineer: Matt McKenzie Smith
Client Team: Richard Blackwell, Amanda Lamattina