Mother Hires Prachi Virani as Head of Content

Mother is expanding its content team by hiring Prachi Virani. In her new role, she will help Mother consistently adapt to the ever-changing content landscape while leading a team that delivers engaging and effective content campaigns. 

Prachi joins Mother from Gravity Road, where she ran business development alongside leading high-profile clients, including Sainsbury’s and Pepsi. Before Gravity Road, Prachi worked at AMV BBDO on brand campaigns, including Essity. 

Prachi Virani commented on the move, “Bringing the full force of Mother’s creative heritage to content is going to be a fun journey. We’re already doing interesting work, so my focus is to build a team that makes Mother the envy of our competitors and on the wish list of brands.”

Chris Gallery, partner at Mother added, “We are always committed to finding the best creative answers for our clients' problems, whatever shape those ideas take. We are really happy to welcome Prachi, who will help us make those content-shaped answers even more impactful.” 

Mother counts IKEA, Reese’s, and Duolingo among clients who trust it with social media and content. Recent work has included a Turkey-Sized Meatball for IKEA and helping Duo take up residence in East London.