M/H VCCP Helps Audi Collaborate with Creators to Launch Q3 SUV

Audi worked with designers and animators to create thumb-stopping social content for @Audi IG, the campaign was run by M/H VCCP. 

Told in an ongoing series of 3-second short films, “Q3 in 03” features different artistic styles (from 8-bit to collage to typographic renders) to show off the many sides of the all-new Q3. The content was created in partnership with a 17-person cast from the Gentlemen Scholar. The “Q3 in 03” campaign was created uniquely to target the Q3’s millennial audience. Over 25 videos are rolling out over three weeks.

Audi collaborated with DC-based artists Peter Chang and Brandon Hill of the creative shop No Kings Collective to create custom murals in Nashville, where Audi hosted a curated drive that allowed guests to meet young entrepreneurs and creators whose success has ignited a vibrant and diverse local economy. No Kings Collective also created a one of kind wrapping for the Q3 that was on display for guests to see.

The campaign has been met with great reception with Audi recently announcing that August sales were up 3 percent, with the new Q3 experiencing a significant 78 percent YOY growth. Through the captivating imagery and attention-stealing graphics, the audience is able to picture how the Q3 enhances their lifestyle, achievements and passions, but doesn’t define them.