MGM National Harbor's Latest Campaign Aims to Make Every Day Monumental

MGM National Harbor is a massively popular Casino and resort in Washington DC.

However, it needed to drive business on the weekdays. Everybody knows that Friday night is a great night to spend in a casino but what about a Tuesday?

So they created a campaign, directed by Jim Jenkins, that took those more mundane weekdays  -- Monday through Thursday – and personified them. The spots feature each day in turn as they discover that at MGM National Harbor “Every Day Is Monumental.”

The first two spots from the campaign (“Monday” and “Wednesday”) launch on Monday, 4/16, and the second two spots (“Tuesday” and “Thursday”) launch Monday, 4/23. The campaign spans TV, OOH, print, digital, social and radio.