Meet Boston Campaign Takes Friendly Jab at New York City

On the heels of launching their new corporate identity, Meet Boston has collaborated with Allen & Gerritsen (A&G) to launch a multi-million-dollar advertising campaign that includes social media, digital banners, out-of-home media, broadcast commercials and programmatic media buys. 

The creative went live across the Northeast, including a fun jab meant to fan the flames of the longstanding intra-city rivalry between New York and Boston. Earlier this month, ads for Derek Jeter’s docuseries were placed outside of Fenway Park. Meet Boston responded with two high-profile billboards above Penn Station in New York City referencing the number of times Derek Jeter played at Fenway Park (144 to be exact).