McDonald's Unskippable Ad Puts Safety First With Both Hands

Leo Burnett Moscow (a part of Publicis Groupe Russia) recently created a campaign 'We are for safety. With both hands' for McDonald’s Russia and launched a pre-roll about hand-washing which you can not 'skip'. Starcom (a part of Publicis Groupe Russia) handled the media placement.

'Wash your hands!' - we’ve been told this countless times since childhood. But today, this common reminder has become exceptionally important. Over the course of its entire existence, McDonald’s has maintained a high standard of hygiene and safety which includes the proper hand washing process by its employees. In the current climate, it’s imperative to remind everyone of this good practice and this inspired the creation of this pre-roll spot on YouTube, which can’t be skipped, in literal sense of the word.