Maura Gaudio Joins Imagination to Drive Business Development for the Americas

Imagination welcomes Maura Gaudio as head of business development and partnerships at Imagination Americas.

Joining at a period of growth for the business, Maura will work across both Imagination's New York and Detroit studios, taking over from her predecessor Chad Hines. Her role will be key in unifying Imagination's offering across the North American region while fuelling growth and exploring new business opportunities.

Maura joins at an exciting time for the business to leverage the strengths of both Imagination's Detroit and New York studios. She will bring together and drive business across a spread of capabilities including Consulting, Destinations, Content, and Live, to create a single US-wide powerhouse offering.

In her new role, Maura will join and work closely with America's senior leadership team as well as regional and global marketing teams, to develop the company's national new business strategy. She will specifically focus on business development strategy and execution, partnerships, PR, marketing, and pitching, to bolster existing and new client relations, while identifying new revenue growth opportunities for the agency.

Commenting on her appointment, Maura said, "It’s an incredible time to be in the immersive and experiential marketing space; right now we are seeing one of the greatest opportunities for brands to connect with their consumers in meaningful and creative ways. The talented team at Imagination delivers world-class experiences for their partners with an incredible depth of capabilities. I'm excited to continue building upon their exciting work to expand our existing presence in the Americas."

Tim Stafford, managing director, Imagination Detroit said, “We’re thrilled to have Maura joining our US leadership team as Head of Business Development and Partnerships. In her new role, Maura will lead the strategy and execution of our new business plan, combining the efforts of both New York and Detroit into one US-wide growth initiative, aiming to both win new clients and increase business from existing ones. Maura brings a wealth of agency and business development experience with her and we are delighted to have her join the Imagination team.”