Master Your Self Control During Lockdown with Doritos' Latest Spot

If you’ve recently tried placing a grocery delivery order, you may have discovered that the more the health crisis drags on, the longer delivery timeframes become. And that’s a major problem if you’re running out of Doritos.

So what do you do in these times of pandemic when you’re in self isolation and the next grocery delivery isn’t for another two weeks? The answer: self-mastery and rationing – to make the last crumb last.

The comedic spot was created by Leo Burnett Israel and was directed by Asaf Asulin.