MassiveMusic Expands to Dubai

Following successful partnerships in the Middle East helping brands such as Qatar Airways, RTA Dubai, Ithra, NEOM and Tadawul develop music and sound strategies, MassiveMusic is delighted to announce the opening of its newest office in Dubai, UAE. 

MassiveMusic Dubai marks further expansion for the music and sound agency and partner, and will further elevate the profile of creative work in the region.

The MassiveMusic Dubai office will be led by Pierre Carnet, managing director, and focus on developing the expertise and excellence of local brands, agencies and government entities through music and sound. With music and the arts flourishing in MENA as the fastest growing region for music in the world, it’s a pivotal moment for brands wanting to implement effective sound and music strategies.

With an already established client base and award-winning work for leading brands and companies in the region, MassiveMusic is perfectly positioned to help brand marketers and agencies cut through the noise and stand out.

“We’re absolutely thrilled to be kicking off this new adventure in Dubai and the wider region, which has long been burgeoning with creative talent and ideas. We’ve worked with some fantastic brands over the years across MENA and have established the agency as the number one leader in music and sonic branding,” says Hans Brouwer, founder at MassiveMusic. “MassiveMusic can now offer a global approach to the Middle Eastern market, combining the creative thinking of a local team and the overarching strategy of a global music agency.”

Pierre Carnet, managing director at MassiveMusic Dubai, adds, “With sound and music being a growing priority for MENA marketers, I’m very excited to see what we’ll be able to achieve by creating memorable sonic identities and award-winning sound and music content. We can’t wait to show the effectiveness of MassiveMusic’s approach, bringing our vision for a universally better-sounding world to new places. Personally, I’m also very excited about developing our local network of talented musicians, artists and music experts, and increasing the interconnectivity between the arts and the business world which is key to our DNA.”

MassiveMusic Dubai will be operational from November 2022 and will be MassiveMusic’s tenth global office, following Amsterdam, London, New York, Los Angeles, Tokyo, Berlin, Warsaw, Sydney and Singapore.