It was
London in one day as Madam took over The Walkie Talkie building, Trafalgar
Square, Tower Bridge & Cleveland Row for its latest production.
UK service
production company, Madam Films, recently welcomed German advertising agency
Panama Werbeagentur to London for a one-day shoot encompassing some
of London's most recognisable and high profile landmarks. Shooting took
place on location at The Sky Garden atop the Walkie Talkie building, Trafalgar
Square, river shots passing under Tower Bridge and finally Cleveland Row behind
Kensington Palace. To secure the required river background shots of Tower
Bridge, Madam chartered the crew and boat Erasmus who performed a series of
turns passing through and under the bridge. Playing host to Panama Werbeagentur, their client and the stars of their commercial – two well known
German vloggers - Madam put London centre stage for the commercial which will
air across German cinema and internet.
Agency producer, Filomena Alder, speaking of her experience shooting with Madam says, "Shooting in London with Madam – is my cup of tea!"
Working
closely with Westminster council at a time of heightened security, Madam Films
ably moved quickly and smoothly across all four sites. Such prime
locations ensured direct shots of The Shard, Trafalgar Square’s lions and
probably the most iconic of all London images, Tower Bridge.
The commercial for German cinema
& internet airs soon.