Lowe's Celebrates its Home Team for NFL Kick Off
As the NFL gets set to kickoff tomorrow, Lowe’s is on a mission to unite NFL fans at a time when fandom feels more uncertain than it has in years past.
Powerhouses Christian McCaffrey and Lamar Jackson will serve as captains of Lowe’s ‘Home Team,’ a group of current NFL players representing every team in the league coming together with local Lowe’s associates throughout the season to make an impact in their home markets through socially-distant community projects that support and represent the cultural fabric of each home market.
As part of the campaign, Lowe’s created a TVC, debuting via a 30-second spot set to air, during NFL kickoff, 9/10. ‘800 Mint Street,’ a nod to the Carolina Panthers’ home stadium address, will spotlight fan homes across the country who share the same address, reinforcing that this year, we’re all on the home team.
Lowe’s ‘Home Team’ is part of Lowe’s season-long rally to ‘put the ‘home’ in home team’ by building the connection, belonging and community that fans seek as “home” becomes the new stadium, including:
- Introducing new ways to connect fans from home while cheering on our favourite teams.
- Unprecedented fan access to DIY and passion projects of some of their favourite current and former players through a new series called, ‘Home Team @ Home,’ spotlighting the new relationship all of us have created with our homes over these past months.
- Uniting fans during special moments throughout the season that will be experienced from home, from Thanksgiving to Super Bowl LV.
