Lobster Launches Epic Six Film Series for Vape Brand Myth

Lobster have recently launched an epic millennia-spanning series of ads to promote the launch of a new vape brand, Myth by Zeus Group. Six films have been developed, conceptualised and produced by Lobster, for online and potentially cinema release. 

Lobster truly embraced their inner George R.R. Martin in developing a cinematic 'Myth Universe' across a timeline of thousands of years, each culminating in the discovery of the mysterious 'Myth'.

The films play on typical movie genre tropes, with an eerie undertone and overlapping intertwined narratives - intentionally feeling more like movie trailers than traditional commercials. Placing the audience in the mindset of character and the moment, ultimately immersed and enthralled by the strange, captivating stories.