senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

Lila Kalis Burns Rubber in New Renault Spot from Great Guns' Olivier Staub

20/12/2016
Production Company
London, UK
149
Share
The fun spots are inspired by Lila Kalis' viral videos

OIvier Staub has directed a series of charming spots to promote the new Renault Twingo.

The concept of these spots came from the amazing videos of Lila Kalis. Lila is a 5-year-old young Californian girl who became a phenomenon with her incredible driving skills.

Olivier says: “We reached out to them and they were very happy to get involved. We built a Mini Electrical Twingo which Lila could drive. Her father Josh did all the race car technical "pimping" so that Lila could do all of her amazing tricks.

Everything you see is real, no faking; she is really that amazing. For the music I had my friends at Apollo compose a great track; my brief was a hybrid between "Plastic Bertrand" and "The Sex Pistols". The rest is on the screen and there for you to enjoy.”

You can check out the new spot below:

Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0