Lewis Named Agency of Record for 22nd State Bank and Always.bank

Lewis has been selected as AOR for the rapidly-growing Alabama-based bank, 22nd State Bank, as well as the brand’s newly-launched digital banking solution, Always.bank. 

The appointment follows a competitive pitch, and Lewis will be tasked with a fully integrated line of service for both 22nd State and Always, including strategic planning, brand development, creative concepting across digital and traditional media, and media buying. 

With offices in Nashville, Birmingham and Mobile, Lewis is known for its wide range of marketing services for brands like C Spire, The Kentucky Bourbon Trail, LED Technologies, Good People Brewing, ALS Network, Orlando Health, and others.

Always.bank is a new online bank that offers clients a national footprint and digital front door, with actual people working “behind the pixels” to provide a human and approachable feel for customers. 

The bank will offer solutions for all business loans and Lewis’s forthcoming work will help to position the new brand as the bank for small businesses. 

“We’re thrilled to work with 22nd State Bank, who really understands how important local businesses are for the growth and sustainability of the communities that surround them,” said Ellen Faulkner, CEO of Lewis Communication. “We’re looking forward to helping position them as a brand that understands the importance of that local connection, as well as one that’s ready to extend that personal touch well beyond Alabama.”

“Lewis wowed us with their strategic insights and creative firepower, and we’re excited for how they can help propel our business to new heights,” said Steve Smith, president and CEO of 22nd State Bank Corporation. “Our customers' satisfaction is our highest priority and we believe that Lewis is the right agency to help us spread the word about our new step into digital-first banking.”