'Let It Snow' Receives a New Meaning in This Harrowing Red Cross Film

With the help of Belgian ad agency Duval Guillaume, The Red Cross Flanders has launched a deeply moving video this holiday season: a classic feel-good Christmas tune accompanied by the harsh current reality in Syria leaves few unaffected.

The conflict in Syria is about to go into its sixth year. More than half of the population has fled, 13.5 million people need humanitarian aid and another five million inhabitants find themselves stuck in hard-to-reach areas. The only constant in the Syrian conflict, the biggest humanitarian crisis since WWII, is the presence of the International Red Cross (ICRC) and the Syrian Arab Red Crescent (SARC).