Leo Burnett Israel and Samsung Present 'The Man Who Got to the Bottom of the Laundry Basket'

To see the bottom of the laundry basket is every person’s dream and every parent’s aspiration.

While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung’s new ‘Add Wash’ washing machine, we decided to show people that seeing the bottom is possible…

Meet the “Man Who Got to The Bottom of The Laundry Basket”. Our national hero who thanks to Samsung’s ‘Add Wash’ feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.