Le Cube Creates Animated World for McDonald's Brazil World Free-Car Day Celebration

To celebrate the World Free-car Day (September 22), McDonalds Brazil, together with the agency DM9DDB created an activation inviting customers to the Drive-Thru using alternative carbon-free transports. The animation studio Le Cube was invited to take part on the project creating illustrations and an animation for the campaign. Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign.