Le Creuset Launches Immersive 'The Future of Cooking' Spot

Le Creuset launched its new worldwide online campaign this week, The Future of Cooking, with an immersive audiovisual spot showcasing its new range of titanium-coated non-stick cooking products.

The brand teamed up with the creative wizards at Ntropic London to bring the visuals to life and commercial production company Hello Love to bring the viewer on an immersive audiovisual journey. Definitely one for headphones.

Music and sound design for the spot were composed by Denis Kilty. The soundscape captures the signature sounds of Le Creuset by incorporating raw recordings of actual Le Creuset products with Denis' vocals, giving the 'voice' of the spot an organic and modern aesthetic.