Laura Kuenssberg Takes the Helm in BBC Flagship Political Programme Promo

New work from Michael J Ferns. Promo for Sunday with Laura Kuenssberg, the BBC’s new flagship political programme which was previously The Andrew Marr show. The promo aired for the first time on Sunday (28th). It was shot in the studio at New Broadcasting House.

Michael shares more about the project, 'It’s a rare thing that when you work with talent as high profile as Laura, they are as down to earth and collaborative as she was on the day. We wanted to bring a cinematic look that would serve as an interesting visual contrast to the live TV broadcast, taking you behind the scenes in the vein of Apple TV’s ‘The Morning Show’. The mystery guest POV creative concept, developed by BBC Creative, makes for a unique glimpse into Laura’s character and its continuity both on and off screen.'