Land Rover Asks Where Have You Been in A Love Letter from The Great Outdoors 

As lockdown eases gradually across the globe, Land Rover and Spark44 create a love letter from the great outdoors to human beings asking us 'Where Have You Been?'

We open on the outside world with stunning imagery from mountain tops and lakes, wide open deserts to empty playgrounds and deserted cities. The voiceover follows us through this peaceful, beautiful, abandoned world as if it is speaking directly to us. It leads naturally at the end to the Land Rover brand marque promising optimism and reminding us that people will be able to visit all these wonderful outdoor places very soon. 

“It isn’t a product ad. It’s a heartfelt message from a brand, understanding that people have felt trapped indoors and that this lockdown goes against human nature. People belong outside.” Sean Doyle, creative director, Spark44 London.

You’ve been missed, can’t wait to have you back.