Kraft Mac & Cheese Joins the World's Largest Star Wars Collection in New Ad

Star Wars KRAFT Macaroni & Cheese is marketed as a collectible you can eat, with boxes featuring left and right faces of four characters —Yoda, Darth Vader, R2D2, and C3PO. 

Following the launch of the spot, CP+B is celebrating the shapes’ iconic status by placing them among rare collectibles sourced from and curated by Rancho Obi-Won, the Guinness Record holder for the largest private Star Wars collection in the world. In the spot, a son can’t understand why his dad keeps Star Wars KRAFT Macaroni & Cheese on the shelf with his collectibles because in the son’s eyes, it’s meant for eating, not collecting.