Kosciuszko Pale Ale Is 'Beer with Altitude' in Bold Marketing Campaign

72andSunny has launched its first work for Lion, with a brand launch for Kosciuszko Pale Ale.

This is Lion’s first focused marketing campaign for the brand, and 72andSunny created the brand aesthetic, design and comms, including film, social and OOH.

Says a spokesperson from 72andSunny: “The 72andSunny team has collaborated effortlessly with the Kosciuszko brand team in producing a new aesthetic and way of bringing the Kosci spirit to life. We are looking forward to the next phase of this fantastic partnership.”

Says Malcolm Eadie, director of craft at Lion: “We are absolutely thrilled with this new creative for Kosci from 72andSunny. It truly encapsulates what the brand is all about and it is fantastic to kick off its first ever marketing campaign.”