KOM Shares a Musical Bath with Lizzo for Instacart Spot

KOMs latest collaboration with Droga5 NY sees composer Philip Kay combine a score based approach with an original pop track to soundtrack Instacart’s latest TV ad. The goal was to find a way to hit the beats of the spot while seamlessly incorporating Lizzo’s 'The Sign'. The spot begins with the original track playing in the background before switching to Kay’s orchestral arrangement and then transitioning into the original in all of its glory for the finale.