Kids Dress Their Parents in This Fun Film for Du Pareil Au Même

What if we let children decide for their parents?

They don’t decide on anything, especially when it comes to their clothes, so Du Pareil Au Même and its agency Les Gaulois have devised an experiment where the roles are reversed. 

Entitled #KidsRevenge, it involves children, for one day, being able to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want.

Three parents and their children took part in the experiment and their endeavours will be aired on social media during September 2017. Other parents and children are being asked to do take part and share it.