KFC's Lonely Valentine Specials Taste What Love Feels Like

For single folks love might feel like the only thing they need on Valentine’s day. But then love is just a chemical reaction. Every act of love makes the brain release dopamine and that’s what makes people feel happy. The good news is, the brain releases the same dopamine when people eat delicious KFC.

That's why KFC created Lonely Valentine Specials - individual chicken meals that optimise happiness levels in those who are single on Valentine’s day. We targeted single people using their Facebook relationship status, anti-valentine tweets and #lonely Instagram posts. So if a person didn’t have a special someone to hug or even to just hold hands with, our meals filled the vacuum with an equivalent amount of dopamine. They got the same happiness as love with none of the baggage that comes along, like, meeting the in-laws or updating relationship status on social media. Well, at least until they find that special someone.