Kevin Bacon Warily Watches EE Full Fibre Broadband Beat a Boa Constrictor

Today EE announces its latest campaign, Snakes, featuring Kevin Bacon sitting uncomfortably as a gigantic boa constrictor slithers around the home, illustrating the discomfort that’s felt when peak time Wi-Fi speeds are slower than promised.

The ad, which will hit screens tonight during Coronation Street, reminds viewers that with EE’s Full Fibre Broadband, customers can be sure to get the peak time speeds they pay for.

The ad begins with a close-up of Kevin Bacon’s face as his eyes dart left and right in alarm, with a hissing sound growing louder and louder in the background. Suddenly, a gigantic boa constrictor appears on screen, slithering around the living room.

Unnerved, Kevin asks the viewers: “Have you ever asked yourself the question? Can you really count on your broadband, or does it slither along?”. Kevin then continues: “or at peak times do things feel a little… constricted”. The snake’s giant body begins to crush the home’s Wi-Fi router.

The ad shifts in tone as Kevin reminds viewers that with Full Fibre Broadband from EE, you’ll always get the speeds you’re promised. Kevin replaces the crushed router with an EE Full Fibre broadband router prompting the snake to slither out of the open window.

Pete Jeavons, marketing communications director at EE comments, “We all know just how frustrating it can be when you don’t get what you pay for. With our new broadband campaign, we wanted to remind our customers that they can count on EE and with our Full Fibre Broadband, they will always get the peak time speeds they pay for.”

Will John, executive creative director, Saatchi & Saatchi UK said, “Snakes seemed like the most fitting way to talk about the current broadband market, which is full of bold promises of peak time speeds that don’t always deliver, something you can rely on with EE Full Fibre Broadband.”

The 30-second TV advert, developed by EE’s advertising agency, Saatchi and Saatchi UK, goes live with a nationwide TV campaign on 4th November, during Coronation Street, with other key broadcast slots including:

• I’m A Celebrity Get Me Out Of Here (ITV) – Sunday 6th November
• Jonathan Ross (ITV) – Saturday 12th November

The campaign, planned and bought by Essence, will also run across out of home (OOH), video on demand (VOD) and social channels with edits and content developed specifically for digital.