JSA's Hans Emanuel Helps Audi Define the Colour "Black"

Is black the new white, or orange the new black? We're not sure, but one thing we can say is that Audi is taking on the mantle of the 'new black' and celebrating all that it symbolises. 

Shot by JSA's rising-star director Hans Emanuel, the fast-paced editing and eye-catching vignettes give a good sense of what the German automobile manufacturers want their new car to be, and it's anything but conventional. 

Hans has the ability to bring a hint of cool and a lot of energy to every project he works ok. He's recently become the go to director for a number of top clients, thanks to his brand-changing projects for Nivea, Bonafont and Cutty Sark.