Joining Forces for Good: Salesforce Teams with kaboom to Launch 'This Is A Mask'

Salesforce has recently collaborated with kaboom in a new project to show how Salesforce can help solve a logistical nightmare. To describe the massive undertaking, the team employed the collaborative partnership and a seamless integration of creativity from concept to delivery.

For kaboom, who was introduced to the opportunity by Salesforce’s director / EP Peter Coffey, the project began by integrating sister company BANG, a collective of talent providing creative conceptualisation and ideation for brands and agencies. kaboom EP, Lauren Schwartz, assembled the creative team of Dylan DiBona and Peter Rudy from BANG’s network to develop an uplifting, high-energy concept working collaboratively with the team at Salesforce.

As tone and approach were honed, the production team, including director duo Plummer/Strauss, were integrated into the process for creative continuity and efficiency. Lauren had known Plummer Strauss for many years, and when this opportunity arose, she knew they’d be the perfect team to lend their talent for visually-driven narratives to the piece. Timing on this per-project collaboration was everything - and they were excited to jump in.

kaboom’s holistic approach was supported by Plummer/Strauss’ practice of seeing projects through post; they united with a team curated through kaboom’s community and creative network including editor Nick Pezzillo who was instrumental in weaving together shot footage with documented imagery from the actual epic endeavour to provide PPE on a massive scale. In addition to ensuring creative continuity, the project was completed at the highest level of efficiency. 

“We were honoured to collaborate with Salesforce on this meaningful project that highlights ingenuity and intention,” commented Lauren. “Aligning all voices in the process from the start, and harnessing key creative partners from our collective, we were able to help Salesforce illuminate this gigantic, heroic effort. The team at Salesforce, including Jenn Wang and Kaitlin Pleas were among the most amazing partners we’ve ever collaborated with, and we hope the film inspires others to help where they can, including wearing a mask.”