James Tan Takes Creative Reins at Cheil MEA as Creative Director

Cheil Middle East & Africa has announced that James Tan is now taking on the role of creative director. With over 15 years of experience in integrated advertising, Tan has been instrumental in driving the agency's creative success and securing both regional and international accolades.

Tan’s impressive portfolio includes pioneering through-the-line campaigns for numerous global brands. His approach combines strategic insight with creative flair, focusing on impactful ideas that tell compelling stories and inspire meaningful change. Tan is known for his dedication to connecting brands with audiences, setting benchmarks in the industry.

“I’m thrilled to lead our creative efforts and continue pushing boundaries with our talented team,” Tan expressed enthusiastically. “Together, we are dedicated to delivering even more groundbreaking work that not only resonates with audiences but also drives positive change in our industry. Our focus remains on creating impactful campaigns that inspire and provoke thought, reinforcing Cheil MEA’s reputation as a leader in innovative advertising solutions.”