Jalen Hurts, AJ Brown and Darius Slay Kick Off the New NFL Season in Philadelphia Eagles Film

Football season has kicked off for the NFL, and 160over90’s shares its latest brand launch video for the Philadelphia Eagles.

The video was created by Endeavor’s cultural marketing agency, 160/90. The agency collaborated with the Eagles on the film’s concept and production, shooting genuine and authentic moments of the players. The narrative of the film was developed in real time as 160over90 observed the players at training camp and leaned on them to develop the narrative through one-on-one interviews and mic’d up moments.

The idea behind the film is to continue building engagement between the fans and the Eagles by capturing the players’ passion and personalities that connect them to the fans. The Eagles are committed to a fanbase that spans the globe. Whether close to home, or looking forward to an emerging presence in Ghana, Australia, and New Zealand, there is tremendous opportunity to create Eagles Everywhere.