Jack Wills Selects Cult to Run Christmas Campaign

British clothing brand, Jack Wills, selected Cult to create its Christmas campaign, focusing on celebrating the brand’s recent relaunch.

Following a competitive pitch Jack Wills selected creative agency Cult to produce the brand’s above the line Christmas campaign as well as a TikTok-led below the line campaign, tapping into an audience with a combined reach of 3.7 million people.