J. Walter Thompson India Injects Silky Glamour Into New Berger Paints Campaign

Berger Paints India Limited today announced a new ad campaign for the launch of their Silk Glamor Luxury Emulsion paint.

The new ad campaign of Berger Paints features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect.

The philosophy behind this new ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour. This campaign gives viewers the imagery to find out the reflection of ourselves in our individual homes. Houses are a reflection of our tastes and thus this campaign makes the consumer feel that ‘Silk Glamour’ is the last word in the super premium category and therefore it should be the most preferred choice. 

Commenting on the concept, Mr. Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, says, “The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

Commenting on the concept, Priya Shivakumar, Vice President & Executive Creative Director, J. Walter Thompson India, says, “While thinking of the story line I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”