Iris Unveils Epic Street Race with a Miniature Twist for New Formula E Campaign

Iris has released its latest work for Formula E. The integrated campaign, ‘Street Level’, celebrates the up-and-coming E-prix race on Sunday 10th March in Hong Kong. The 90-second spot captures an epic Formula E street race, filmed on a tiny-scale. Replicas of the GEN2 car were manufactured - using CAD data and creating miniature dollies and rigs - to capture the RC’s racing through the city streets.

The campaign goes out globally across social media platforms (Facebook, Instagram, YouTube) as well as Formula E broadcast partners as part of the race build up.