IKEA Products Get Their Groove On In This Quirky New Music Video

Get ready for the biggest housewarming party ever - the opening of Malaysia’s second IKEA store in Cheras, a suburb of Kuala Lumpur.

To celebrate the opening of the new IKEA Cheras store, BBH Asia Pacific has created a music video, featuring the brightest stars of IKEA stores – its products.

In the execution, IKEA products dance and encourage you to ‘Get Che-ras to Cheras’. Said Tinus Strydom and Maurice Wee, Creative Directors, BBH Asia Pacific: "A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras."

Said Tracy Pang, Marketing Manager, IKEA Malaysia: “The music video fits perfectly with the occasion - to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”