IKEA Continues To Celebrate The Everyday In New Storage Solution Campaign via The Monkeys

Inspiring Australians to experience the happiness to be had in everyday life at home, IKEA Australia has released its new autumn retail campaign with a focus on smart storage solutions, under the brand platform, 'The Best Day is the Everyday' via The Monkeys.

For the many Australian families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation; and the sense of joy when everything finds its perfect place.


Says Barbara Humphries, creative director, The Monkeys: "IKEA's products have so much character and usefulness, it's a real joy to be able to bring those features to life each season."

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "We're very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free. The aim is to free up more time to be able to focus on the fun stuff in life.

"It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website."