Iconic Toys R Us Theme Tune Returns in Christmas Ad Remake

London advertising agency The Corner has today launched a charming new animated Christmas campaign for Toys R Us, the agency’s first project for the retailer since winning the pitch earlier in the year.

 

The Corner has perfectly captured the anticipation of Christmas, by producing a Pixar-esque, festive and story-led concept. In a Christmas twist, viewers don’t follow the usual point of view of a family arriving at Toys R Us via car but rather Santa arriving on his sleigh, where Geoffrey the Giraffe saves the day in the most unexpected way.

 

Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the iconic sing-along “Magical Place”.

 

Mike Coogan, Marketing and eCommerce Director for Toys R Us, said: “We are delighted to have worked with The Corner to tell a brand new Geoffrey story which captures the magic and tradition of the original advert.”

 

Tom Ewart, Chief Creative Officer from The Corner, says: “We know how important Toys R Us is to UK families and the heart-warming nostalgia it evokes as we hear the familiar theme tune. We were never going to mess with that! Instead we wanted to put a special modern twist on the Christmas story, and elevate Geoffrey the Giraffe to hero status. We hope this new campaign reignites that magic and wins a new generation of hearts in children across the country.”