Iconic Photojournalist Robert Capa Is Uncovered in Campaign from Newspaper El Observador

In light of Journalist's Day celebration, DDB Uruguay and newspaper El Observador's campaign focuses on gender inequality in the workplace.

During the month when Journalist's Day is celebrated in Uruguay and the anniversary of El Observador, the agency and client have collaborated to create a piece that narrates the story behind Robert Capa, the iconic photojournalist, widely recognised as one of the most influential figures in the history of photojournalism. Many are familiar with Robert Capa, but few know that he never truly existed; he was the pseudonym of a pair of photographers, a man and a woman hidden behind an image and a male name.

According to Cecilia Camors, marketing manager of El Observador, "it's an honour to be part of this campaign that tells the story and highlights gender inequality through the history of Gerda Taro, one of the first and bravest female photographers in journalism, who captured many world events. Because at El Observador, we believe in a world where women can fully unleash their talents and become more visible."

"The strength of this idea lies in its relevance, because even though this story happened many years ago, women are still less recognized than men in many workplaces today," comments Facundo Varela, CCO of DDB.