Howatson+Company Dares to Ask Post COVID Australia: Can You Taste Beer Again?

Australia’s original craft brewery, Matilda Bay, in partnership with Howatson+Company, have launched the ‘Non-Rapid Taste Test’ to help Aussies identify if their taste has returned post COVID-19. 

The tests were created to promote the all-new Aussie Wheat Ale, a light and zesty beer with hints of Seville orange and tangerine flesh. 

Unlike the familiar rapid test, Matilda Bay’s *non* rapid test comes with a delicious can of Aussie What ale, along with an instructional tasting card that helps users determine if  they can appreciate flavour again. 

Influencers and media personnel who have recently recovered from COVID were sent their very own ‘Non-Rapid Taste Test’. The campaign is further supported by earned and  paid media, with core taste descriptor messaging featuring in PR, social and OOH  content across the month of August. 

Amy Kearney, Brand Manager at Matilda Bay, says: “Our new Aussie Wheat Ale has been designed to give Australians a taste like they’ve never tasted before. It’s lighter and  zestier than traditional European wheat ale, and we knew we needed a campaign that made its unique and delicious taste the hero. We’ve loved working with the  

Howatson+Company team again, to launch our latest product in a clever way that leverages a truly relevant cultural conversation.” 

Matilda Bay Wheat Ale is now available at Dan Murphy’s and BWS Australia wide and online.