How Twentyfour Seven Supported Sky Q's Hollywood Blockbuster Campaign
Production service specialists Twentyfour Seven has worked with Sky Creative Agency (SCA) on their biggest ever campaign 'All of You – Harris & The Robots’, promoting the award-winning Sky Q box.
One of the first location commercials to be shot in Spain as its lockdown measures started to be lifted, ‘Harris & The Robots’, the first commercial in a series of five, was directed by Dan DiFelice and produced by Biscuit Filmworks, with Sky’s Marketing and Creative teams both on location and overseeing the shoot from their West London campus.
In the spot, we see hero Harris travel through the worlds of entertainment, collecting everything that inspires him, on Sky Q. Twentyfour Seven closed central Barcelona streets for some of the shots and also created lookalike environments for the Hollywood blockbuster scenes within less than a one hour travel radius from the City centre.
Gordon Mackinnon, EP, Twentyfour Seven: “Our local Barcelona authorities were very supportive in the permitting process, allowing us to close down the main city streets and areas for some of our bigger set ups.”
Ciaran Bennett, producer, Sky Productions: “24-7 are fantastic! This was a massive, technical production put together at the peak of Covid and 24-7 smashed it. We all felt very safe and secure and the production was a great success.”
