Honey Baked Ham Brings Home the Holidays with Wholesome Christmas Campaign

This week, Honey Baked Ham has launched a seasonal campaign that reminds us of the good times and gets us excited about our holidays, whatever they may look like. 

Wanting to give families an escape from the current reality, Honey Baked is leaning into the fact that they are a tradition you can count on. Although this year’s table may look a little smaller - or even be virtual - when you bring home Honey Baked ham, you bring home the holidays, no matter what size the gathering.

The :30 television spot, created by long-time agency partner BBDO Atlanta, features a mix of Honey Baked user generated content and found footage, narrated with a toast your favourite uncle might make at your holiday dinner.

Additionally, HBH is channeling its inner song-writing skills with a series of 'Ham-a-Long' jingles; sing-along songs written to the tune of classic carols which will run on social and YouTube pre-roll beginning in December.