Hobbyist Husband & Wife Duo Star in W+K London's Charming Honda Ad

Wieden+Kennedy London has recently launched a new spot for Honda, directed by Leila & Damien De Binkk through Wanda London.

According to Leila & Damien De Binkk, the production was a brilliant experience: "Great characters and a license to create something unique and different. It was an ideal combination of components upon which to build something that feels cinematic, distinctive and fresh. We wanted the protagonists to carry us through their relentless enthusiasm for hobbies with charm, effortless style and a subtle, quirky sense of humour. And, the Jazz, their accomplice in all their pursuits. 

"Underpinning it all, a mix of pared down stylised aesthetics, camera work, sound and rhythm to shape the character’s moods and personalities, and draw us into their world. We wanted to create a film that felt effortlessly sophisticated, characterful, warm and playfully infuse a bit of the unexpected without shouting out."