Hobby Film Prepares for Halloween with Horror Cheese & Food Porn

In their latest bizarre, cheese-filled series for Arla, Hobby Film’s director-duo Koja give a nod to some of their favourite classic horror films just in time for Halloween.The series of three films, drawing inspiration from the likes of Kubrik & Dario Argento, introduce Arla’s new range of 1kg cheese to the Finnish market. 

‘We loved the scripts! And it’s not everyday you get the chance to blend inspiration from horror films and harlequin erotic novels’ says Ulle Axen, one half of the duo. ‘The guys at 358 and Arla were wonderful and really let us go wild with the ideas. We had a great discussion about ‘food porn’ and well, one thing lead to another. We’re all really happy with the way the films turned out’ explains the other half, Tobias Eiving. ‘Except that our kitchen is now bright yellow….’ 

"Working with Koja was a colossal pleasure. Their mammoth talent and their passion to details was the perfect fit for this project. The client and us are monumentally happy.” says Jani Tynnilä & Antero Jokinen, creative team from 358, Helsinki.