High Five: Socials That Pack a Punch
With three of my favourite pieces of work from the last year being from the world of fashion, it has me thinking that they’re really showing us how it should be done across social. Fashion is winning. Random is winning. Watford FC are winning - just not that often on the pitch...
Gucci x The North Face x Francis Bourgeois - 'Oakworth Station'
Agency: In-house at Highsnobiety
This influencer collaboration shows us that random has to be the most considered option for brands on social. It’s a brilliant threesome expertly executed. None of the three: Gucci, North Face or Francis Bourgeois, are left in the corner to watch while the other two go at it.
Balenciaga - 'SS22 Fashion Show'
Agency: In-house at Balenciaga
Production, Post & Music: Gracie Films
I love this because it goes against everything we’re told. It’s a ten-minute-long piece of high-quality scroll-stopping content. It blurs the lines between fashion and entertainment and makes Balenciaga feel inclusive and at the heart of popular culture.
Calvin Klein x Palace Skateboards - 'CK1 Palace'
Director: Alasdair McLellan
Colour: Studio RM
Palace do great things and they’re on the money again here as they team up with Calvin Klein. The film above uses a timeless track and is brilliantly produced. I can smell the CK1 Palace Eau de Toilette through the screen and I want some...
The FA Lions' Den x EE - 'The Best Nutmegs, Basketball Skills & Guilty Pleasures'
I applaud the ambition and execution of the 'Lions' Den', a daily online series broadcasted live on Twitch that infiltrated the England camp during Euro 2020. The content that each show produced was sweated across all of social, making fans feel closer to the Three Lions than ever before.
Watford FC - TikTok
I could have picked a number of Prem sides for an example of good organic social, and they’re all in the bottom half of the league. Watford gets the TikTok platform. They keep it super current, they lean into trends, it’s all fun all the time. I expect it to be even better next season when they’re in the Championship...
