High Five Immortal Contenders: Mariana Peluffo on LATAM

The revolutionary product design they have created represents a comprehensive solution for a vital necessity. Everyday personal hygiene items are something that people without a disability take for granted. But these minor items are a huge deal for people with disadvantages – those who want and need to stay fresh and clean, but can't see, hold, grip or use the regular products.

Pubs have been one of the most affected during the lockdown, but Heineken found a marvellous way to support bars even when they were forced to close down. With 'Shutter Ads', they turned closed bars into a new media outlet, helping them cope through the crisis.

I love when the advertising industry breaks prototypes showing a new dream, a new hero: a human fairy. My daughter is three years old, and when she saw 'New Fairies' for the first time, she asked to play it at least ten times more. I relished seeing her enjoying and admiring this young heroine.

Truth is uncomfortable. 'Let Her Run' forces us to put in the shoes of all those athletes who went through that moment. It's impossible to see it and not feel anything or not start to question things.