High Five: Campaigns for the Bold and Brave
My High Five choices weren’t difficult to make, and will not come as a surprise. They are all simply brave ideas - both big and small - created in respect of two rules that are just as valid today as they were 20 years ago: relevance to the times we live in, and consistency - both of which help affirm a brand’s positioning and help them achieve that elusive ‘iconic’ status...
Heinz A.I. Ketchup
Agency: Rethink Canada
Social: Kitchen
PR: Media Child (Canada) x Zeno Group (US)
Consistent with the previous 'Draw Ketchup' campaign and uses technology to reinforce brand positioning. Good job.
Back Market - 'Hack Market'
Agency: Marcel
Production: Valéry du Peloux x Sixtine Busetti
Post: ADF L’ATELIER
Long live hacking. Even an old technology can be used in a brave new way.
GEPAE - 'Morning After Island'
Agency: Ogilvy Honduras
I would like to have worked on this project - even more than some of the others. It’s a precise and spectacular way of hacking the status quo in response to a topical theme. Love you guys.
FC Home & Deco - 'The Friendly Break-Up'
Agency: Wunderman Thompson Lima
Production & Post: Ladoble
Brave, useful, newsworthy. Welcome to 2022!
Heineken - 'The Closer'
Agency: Le Pub x Publicis Italy
Production: Division
Post: The Mill Paris
Another topical theme that’s relevant to millions, tackled by an already iconic post-work brand. Shout out to strategy department.
