Heinz Animates Classic Movie Tropes to Joyfully Shine a Light on the Realities of Adulting

Adulting sucks and at some point, we all have to do it. From seemingly never ending work days to the increased importance of watching what you eat, being an adult in 2022 comes with a million responsibilities. 

While Heinz can’t help solve all of the woes of being an adult, Heinz No Sugar Added Ketchup (NSA) can make one part easier: cutting back on sugar. It combines the great taste of Heinz with sweetness from plants, helping consumers enjoy the ketchup they love while cutting down on the sugar they don't.

As consumers continue to navigate adulthood, Heinz has created a brand new TVC in support of Heinz NSA Ketchup which is set to launch on TV this Monday, September 12th. The new animated spot harkens back to classic movies that many fans grew up with, using iconic tropes that taught us what adulthood would be like, contrasted with how adult life actually turned out. 

In tandem with the new TVC, Heinz tapped into social media by utilising mini quizzes and easy dinner hacks on Instagram and Pinterest to remind consumers that everyone is in the same boat and no one has adulting down to a tee.